Popular Cat Food Brands in India

Being a cat parent is a privilege in itself. If a cat chooses you, you better treat him/her like royalty and in return, see how the feline species changes your life forever. One of the most important elements in taking care of cats is choosing the right kind of food that lends nutrition and is loved by your pawfect fur baby. Today we will talk about those Cat Food Brands in India that are popular. 

List of Popular Cat Food Brands in India:

We will compare the following brands on a couple of parameters. The categories are key variants, price points, packaging and target audience and if their websites guide you well in choosing the right kind of product for your cat. 

The brands that we will talk about today are:

1. Me-O
2. Purepet
3. Farmina
4. Royal Canin
5. Whiskas

Most of these cat food brands in India are divided into two main categories: Dry & Wet Food. There are other subcategories like Kitten and Adult in most of these brands. 

Me-O:

• Me-O has one of the most reasonable rates and is perfect for all kinds of cats. The main categories are adult and kitten/ wet and dry food. 
• The dry food has different variants like tuna, whitefish, ocean fish, seafood, chicken and rice. Chicken and vegetables, mackerel etc. 
• Their categories are limited but the price point is pretty good. 
• The packaging is pretty basic with the cat in the frame and their signature fluorescent green colour with different flavours and categories in the front. 
• Target audience: They are targeting the audiences that want to go for reasonable rates and less complicated varieties. Perfect for all kinds of cats. 
• They don’t have their own website.
• Price: Rs 338-375 : 1.2 KG 

Purepet:

• Purepet is an Indian pet food brand which does not have a lot of options when it comes to cat food. They have two categories and that is – adult and kitten dry food. 
• Their prices are cheap but they also don’t have a lot to offer. 
• The packaging is very simple with their theme colours of blue and white in it and a generic cat in the front with the category mentioned in it. They don’t have a variety of flavours which is why the rates are also very cost-effective.
• Target audience: They are targeting the audiences that want to go for reasonable rates. 
• They have a website but very little information to guide you through it.
• Price: Rs 300: 1.2 KG 

Farmina

• Farmina has a lot of categories when it comes to cat food. These include Vet Life, N&D – Pumpkin, Quinoa, Prime, Ocean, & Ancestral Grain. They also have subcategories that cater to different ailments and medical problems. They are scientifically made from different ingredients like meat, fish, fruits, vegetables and grains. 
• Their main categories are dry food, formula and wet food tins. 
• Their packaging is extremely elaborate and talks about all the specifications in the cat food as per the requirement of the pets.
• The price is quite high but so is the variety offered by the brand. 
• Their target audience is the high-end upper-middle-class families with a foreign breed of cats that need a specific kind of diet or those cats that have specific ailments and need a proper diet recommended as per the vet.
• They have a well-established website that will guide you well in choosing the right kind of product for your feline. 
• Price: Rs 1650- 1750: 1.5 KG 

Royal Canin:

• Royal Canin also offers a lot of categories for cat food. Their categories are mainly divided into Kitten(0-1 year), Adult(1-7 years), Mature(7-11 years) & Senior(11+ Years). 
• There are other subcategories like the breed, the ailments or medical problems(as per the vet), or dry and wet food or food as per the characteristics of cats. 
• Their prices are quite high but the variety of food that they provide is also noteworthy. 
• Their target audience is the high-end upper-middle-class families with a foreign breed of cats that need a specific kind of diet or those cats that have specific ailments and need a proper diet recommended as per the vet.
• They have a well-established website that will guide you well in choosing the right kind of product for your feline. 
• Price: Rs 1610: 2 KG 

5. Whiskas

• Whiskas is one of the most popular cat food brands in India that primarily caters to cat food only. They have two main categories: kitten and adult. The other category is wet and dry food. 
• They also have a lot of different flavours. Their wet food is especially famous. These are moderately cost-effective and are chosen as per the choice of pet parents.
• The target audience is the middle-class strata that can afford wet food on an intermittent basis. 
• Their website is also pretty informative compared other moderately priced brands like Purepet and Me-O. 
• Price: Rs 380: 1.1 KG.

Verdict: 

All these brands cater to a variety of needs and people choose them as per their financial status, type of breed and their medical conditions. The more variety a brand has to offer, the more costly the rates go by. The ones that are pocket-friendly don’t have a lot of options or variants. A lot of people prefer home-cooked food over packaged food and that also makes a huge difference in the annual turnover of these pet food companies. It is also noteworthy that the majority of pets in India are dogs and the turnover of dog food brands is more than that of cat food brands in India. But as more and more people are adopting cats for their low maintenance nature, the statistics might change in a couple of years. 

For information on popular cat breeds in India, click here.